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MONASH STRATEGIC MARKETING & COMMUNICATIONSBRAND REFRESH PROJECT: PowerPoint INSTRUCTIONS FEBRUARY 2016 With notes specific to the Monash Rural Health templateMONASH STRATEGIC MARKETING & COMMUNICATIONSNOTES

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How to fill out brand refresh project

01

Step 1: Start by assessing your current brand identity and positioning.

02

Step 2: Identify the goals and objectives for your brand refresh project.

03

Step 3: Conduct market research and gather insights about your target audience.

04

Step 4: Analyze your competitors and industry trends to identify opportunities for differentiation.

05

Step 5: Develop a brand strategy that aligns with your company's vision and values.

06

Step 6: Create a visual identity package including a new logo, color palette, typography, and brand guidelines.

07

Step 7: Update all brand touchpoints such as website, marketing materials, packaging, and social media profiles.

08

Step 8: Communicate the brand refresh internally to ensure alignment and understanding among employees.

09

Step 9: Launch the refreshed brand and promote it through various marketing channels.

10

Step 10: Monitor the impact of the brand refresh and make adjustments if necessary.

Who needs brand refresh project?

01

Companies that have experienced significant changes in their business offerings or target audience.

02

Companies that have outdated brand identities that no longer resonate with their target market.

03

Companies that want to differentiate themselves from competitors and position themselves as leaders in the industry.

04

Companies that are undergoing a merger or acquisition and need to create a unified brand identity.

05

Companies that have experienced a decline in brand perception and want to regain customer trust and loyalty.

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What is brand refresh project?

Brand refresh project is a strategic initiative taken by a company to update or redesign its brand image, messaging, and positioning in order to stay relevant and competitive in the market.

Who is required to file brand refresh project?

The marketing or branding team of a company is typically responsible for filing a brand refresh project.

How to fill out brand refresh project?

To fill out a brand refresh project, the team needs to assess the current brand identity, conduct market research, develop a new brand strategy, and create a detailed plan for implementation.

What is the purpose of brand refresh project?

The purpose of a brand refresh project is to enhance the overall brand perception, attract new customers, retain existing ones, and differentiate the brand from competitors.

What information must be reported on brand refresh project?

The brand refresh project report should include the current brand identity, proposed changes, rationale behind the refresh, target audience analysis, implementation timeline, and expected outcomes.

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