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FORGES HANDELSHYSKOLE Bergen, 17. December 2012Brand Positioning Strategies An Experimental Test of Two Types of Benefit Differentiation Alexander Fastest Hem OG Per Christian Strand Tesla Supervisor:
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How to fill out brand positioning strategies

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Start by understanding your target audience and their needs
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Define your brand's unique value proposition
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Conduct market research to identify your competitors and their positioning strategies
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Analyze your brand's strengths, weaknesses, opportunities, and threats
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Based on the analysis, identify key brand attributes and messages
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Create a brand positioning statement that communicates your brand's value to the target audience
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Develop a brand positioning strategy to differentiate yourself from competitors
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Implement the strategy through consistent messaging and visual elements across all marketing channels
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Regularly review and refine your brand positioning strategies to adapt to market changes

Who needs brand positioning strategies?

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New businesses looking to establish themselves in the market
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Brand positioning strategies are a set of marketing techniques and tactics used to create a particular image and identity for a brand in the minds of consumers.
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The purpose of brand positioning strategies is to create a strong brand identity, increase brand awareness, attract and retain customers, and ultimately drive sales and profitability.
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