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CITY OF WATER REQUEST FOR PROPOSALS (RFP) COMMUNICATIONS & MARKETING PLAN FOR MULTIJURISDICTIONAL EDUCATION AND OUTREACH PROGRAMS IN THURSTON COUNTY PROPOSAL DUE DATE: OCTOBER 28, 2016ESTIMATE TIME
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How to fill out communications amp marketing plan

01
Step 1: Start by conducting a thorough analysis of your target audience and market. This will help you understand their needs, preferences, and buying behavior.
02
Step 2: Set clear and measurable objectives for your communications and marketing plan. These objectives should align with your overall business goals.
03
Step 3: Identify the key messages or value propositions that you want to communicate to your target audience. These messages should be compelling and differentiate your brand from competitors.
04
Step 4: Determine the channels and tactics you will use to reach your target audience. This may include a mix of online and offline platforms such as social media, email marketing, PR, advertising, events, etc.
05
Step 5: Develop a content strategy that aligns with your target audience and objectives. This includes creating relevant and engaging content for each stage of the customer journey.
06
Step 6: Define your budget and allocate resources accordingly. This will help ensure that you have the necessary funds to execute your communications and marketing activities effectively.
07
Step 7: Implement your plan and continually monitor the results. Regularly review and analyze your performance to identify areas of improvement and make necessary adjustments.
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Step 8: Have a contingency plan in place to handle unforeseen challenges or changes in the market. This will help you adapt your communications and marketing strategies as needed.

Who needs communications amp marketing plan?

01
Small businesses and startups: A communications and marketing plan can help them establish their brand, attract customers, and compete with larger competitors.
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Established companies: Even well-known brands need a communications and marketing plan to stay relevant, engage with customers, and maintain their market share.
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Non-profit organizations: Communications and marketing plans can help them raise awareness about their cause, attract donors, and mobilize support.
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Entrepreneurs and freelancers: Having a communications and marketing plan can help them promote their skills, services, or products to potential clients and customers.
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Marketing departments and professionals: They can use a communications and marketing plan to strategize and coordinate their marketing efforts across different channels and campaigns.
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A communications and marketing plan is a strategic document that outlines an organization's goals and objectives related to promoting its products or services.
Typically, marketing and communications professionals are responsible for filing the communications and marketing plan.
To fill out a communications and marketing plan, you need to analyze your target audience, set objectives, develop strategies, create a budget, and establish a timeline for implementation.
The purpose of a communications and marketing plan is to guide an organization in effectively promoting its products or services to its target audience.
Information such as target audience demographics, communication channels, marketing strategies, budget allocation, and timeline for implementation must be included in a communications and marketing plan.
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