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Take another look. Out Of Home AdvertisingBrand Alignment & Implementation WorkbookCONTENTS 1Implementing the OOH Brand Strategy 2Implementation Checklist 4Suggested Company Alignments8Implementation
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How to fill out out of home advertising

01
Identify your target audience and determine the most relevant locations for your out of home advertising.
02
Choose the type of out of home advertising that is most suitable for your message, such as billboards, transit ads, or digital displays.
03
Design your advertising content with attention-grabbing visuals and concise messaging that can be easily understood by passersby.
04
Contact outdoor advertising companies or media agencies to discuss available options, pricing, and placement.
05
Secure the necessary permits or permissions required for displaying your out of home advertisements in the chosen locations.
06
Coordinate the production and installation of your advertising materials with the chosen provider.
07
Monitor the performance and effectiveness of your out of home advertising campaign, making adjustments as necessary.
08
Evaluate the ROI and impact of your campaign to measure its success and inform future advertising strategies.

Who needs out of home advertising?

01
Businesses looking to increase brand awareness and visibility in a specific market or geographical area.
02
Companies launching new products or services that require maximum exposure to reach potential customers.
03
Local businesses aiming to reach their target audience within their immediate vicinity.
04
Event organizers seeking to promote upcoming events to a wider audience.
05
Non-profit organizations looking to raise awareness for their cause and attract support.
06
Political candidates running for office who want to reach voters in a specific constituency.
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Stores or establishments that want to drive foot traffic and increase sales.
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Any business or entity aiming to complement their online advertising efforts and reach offline consumers.
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Out of home advertising refers to any type of advertising that reaches the consumer while they are outside of their home, such as billboards, bus shelters, and transit advertising.
Any business or individual who plans to use out of home advertising as part of their marketing strategy may be required to file for permits or licenses, depending on local regulations.
To fill out out of home advertising, one must first determine the location and type of advertising they want to use, then contact the appropriate authorities for any required permits or licenses.
The purpose of out of home advertising is to reach a larger audience of consumers who are outside of their homes, increasing brand visibility and awareness.
Information that must be reported on out of home advertising may include the location of the ad, duration of display, size of the ad, and any necessary permits or licenses.
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