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Rebranding a municipal enterprise: case Helen Robert TenstrmDepartment of Marketing Hansen School of Economics Helsinki2017HANKEN SCHOOL OF ECONOMICS Department: MarketingType of work: Masters thesisAuthor:
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How to fill out rebranding a municipal enterprise

01
Research and identify the goals and objectives of the rebranding process.
02
Create a detailed plan outlining the steps and timeline for the rebranding.
03
Conduct a thorough analysis of the current branding and identity of the municipal enterprise.
04
Develop a new brand strategy and positioning that aligns with the desired goals.
05
Design a new logo, visual identity, and brand assets that reflect the new brand strategy.
06
Update all marketing and communication materials to incorporate the new brand identity.
07
Implement the rebranding across all touchpoints, including signage, website, social media, and advertising.
08
Train employees on the new brand guidelines and ensure consistent implementation.
09
Monitor and evaluate the effectiveness of the rebranding efforts, making adjustments as needed.
10
Communicate the rebranding to stakeholders, customers, and the public to ensure understanding and acceptance.

Who needs rebranding a municipal enterprise?

01
Municipal enterprises that have outdated or ineffective branding.
02
Municipal enterprises looking to improve their public image and reputation.
03
Municipal enterprises undergoing a change in focus or strategy.
04
Municipal enterprises launching new services or initiatives.
05
Municipal enterprises experiencing negative publicity or crisis situations.
06
Municipal enterprises aiming to attract investment or partnerships.
07
Municipal enterprises seeking to differentiate themselves from competitors.
08
Municipal enterprises targeting a new audience or demographic.
09
Municipal enterprises that have undergone a merger or acquisition.
10
Municipal enterprises seeking to enhance community engagement and support.
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Rebranding a municipal enterprise involves changing the name, logo, or overall image of the enterprise to create a new identity.
The management or governing body of the municipal enterprise is usually responsible for filing the rebranding.
To fill out rebranding a municipal enterprise, one must submit the necessary forms and documents to the appropriate regulatory body.
The purpose of rebranding a municipal enterprise is to attract new customers, improve public perception, or align with changes in the market.
Information such as the old and new names, logos, reasons for rebranding, and any related costs must be reported.
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