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Relationship Marketing Developing SellerBuyer Relationships, Case: Fitness EmpireLAHTI UNIVERSITY OF APPLIED SCIENCES Faculty of Business and Hospitality Management Degree Program in International

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What is relationship marketing?

Relationship marketing is a strategy that focuses on building and maintaining long-term relationships with customers.

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Relationship marketing can be filled out by implementing various tactics such as personalized communication, customer loyalty programs, and customer feedback mechanisms.

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The purpose of relationship marketing is to create strong connections with customers, increase customer loyalty, and ultimately drive repeat business.

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Information such as customer preferences, purchase history, feedback, and interactions with the brand should be collected and tracked in relationship marketing.

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