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A Marketing Strategy for Sustainable Business Maureen SulaymonBachelors Thesis May 2016 School of Business and Services Degree Program in International BusinessDescription Author(s)Type of publicationDateTajudeen
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Identify your target audience and market segment: Understand who your ideal customers are and what market segments you want to target with your marketing strategy.
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A marketing strategy is used to outline a plan of action for promoting a product or service to target customers.
Companies or individuals who are involved in marketing activities are required to file a marketing strategy.
A marketing strategy can be filled out by detailing the target market, competitive analysis, marketing mix, and promotional tactics.
The purpose of a marketing strategy is to drive sales, increase brand awareness, and build customer relationships.
Key information such as target audience, marketing goals, budget, timeline, and marketing channels must be reported in a marketing strategy.
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