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Atlantic Marketing Journal Volume 3 Issue 1 Winter 2014Article 5Using Marketing Research and Positioning Techniques to Create IMC Campaigns for Private, Charter, or Public Magnet Schools John M. McGrath
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Marketing research is the process of collecting and analyzing data to help companies make informed business decisions.
Any company or organization that wants to understand their target market, competition, and industry trends may use marketing research.
Marketing research can be filled out by conducting surveys, focus groups, interviews, and using data analysis tools to gather and interpret data.
The purpose of using marketing research is to help companies identify opportunities, improve products or services, and make strategic business decisions based on data and insights.
Information reported on using marketing research may include consumer preferences, market trends, competitor analysis, and feedback on products or services.
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