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Brand Standards Manual UM BRAND IDENTITY PROGRAM August 2013CONTENTSContact If you have questions about using the UM brand identity, contact brand oversight×um.edu. Authorized use of the UM name

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How to fill out uwm brand identity program

01

Step 1: Familiarize yourself with the UWM brand guidelines, which outline the visual and verbal elements of the brand.

02

Step 2: Start by understanding the logo usage guidelines. Determine where and how the UWM logo should be used.

03

Step 3: Take note of the correct colors to use in all branding materials. The brand guidelines provide a color palette and specifications for each color.

04

Step 4: Utilize the approved typography in all communications. The brand guidelines specify the fonts to be used for various purposes.

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Step 5: Implement consistent visual elements such as imagery, icons, and patterns as outlined in the brand guidelines.

06

Step 6: Understand the tone and voice of the UWM brand. Use the provided guidelines to ensure consistent messaging across all channels.

07

Step 7: Apply the brand guidelines to all marketing materials, digital platforms, signage, and any other communication channels.

08

Step 8: Regularly review and update your understanding of the UWM brand identity program as new guidelines or changes are introduced.

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Step 9: Seek approval from the authorized entities before finalizing any branding materials to ensure compliance with the UWM brand identity program.

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Step 10: Continuously evaluate and improve your adherence to the UWM brand identity program to maintain brand consistency.

Who needs uwm brand identity program?

01

UWM brand identity program is essential for anyone representing or associated with the University of Wisconsin-Milwaukee (UWM) in any capacity.

02

Faculty members and staff who create marketing materials, social media content, and promotional campaigns for UWM need to follow the brand identity program.

03

Students involved in official UWM organizations or events should adhere to the brand guidelines to maintain consistency in their communications.

04

External vendors and agencies working with UWM must also comply with the brand identity program to accurately represent the university's brand.

05

Anyone responsible for maintaining the UWM brand image, including marketing managers, public relations professionals, and communications teams, should follow the brand identity program.

06

Ultimately, anyone who wants to promote a cohesive and recognizable UWM brand should embrace and implement the UWM brand identity program.

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What is uwm brand identity program?

The UWM brand identity program is a set of guidelines and standards that define how the University of Wisconsin-Milwaukee's brand should be presented and communicated.

Who is required to file uwm brand identity program?

All departments and units within the University of Wisconsin-Milwaukee are required to follow the brand identity program guidelines.

How to fill out uwm brand identity program?

The brand identity program can be filled out by following the guidelines provided in the brand identity manual and using the templates provided.

What is the purpose of uwm brand identity program?

The purpose of the brand identity program is to ensure consistency and cohesiveness in how the University of Wisconsin-Milwaukee's brand is presented to the public.

What information must be reported on uwm brand identity program?

The brand identity program typically includes information such as logos, colors, fonts, and guidelines for usage.

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