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Journal of Business Research 55 (2002) 451 465Should marketing be cross-functional? Conceptual development and international empirical evidence Harley Kroemer,1, Christian Homburg, John P. Workman,

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What is should marketing be cross-functional?

Marketing should be cross-functional to ensure different departments work together towards a common goal.

Who is required to file should marketing be cross-functional?

Marketers and executives in charge of marketing strategies are required to ensure marketing is cross-functional.

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To fill out marketing as cross-functional, teams need to collaborate, communicate effectively and align on goals.

What is the purpose of should marketing be cross-functional?

The purpose of having cross-functional marketing is to improve efficiency, creativity, and innovation within a company.

What information must be reported on should marketing be cross-functional?

Information such as marketing strategies, target audience, budgets, and results must be reported for cross-functional marketing.

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