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Marketing Orientation: A Powerful, and Fruitful, Competitive Edge for Industrial MarketersSpiros P. Countries Research AssociateandGeorge J. Avlonitis1 Professor of Marketing, Abstract Marketing orientation,
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Marketing orientation is powerful because it allows businesses to focus on the needs and wants of customers, leading to increased customer satisfaction and loyalty.
All businesses that want to better understand their target market and create successful marketing strategies.
Marketing orientation can be filled out by conducting market research, analyzing customer behavior, and identifying market trends.
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Information such as customer demographics, market segmentation, competitive analysis, and marketing strategies must be reported on marketing orientation.
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