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Personas, Scenarios, & StoryboardsHCDE 518Autumn 2014University of WashingtonHCDE 518AgendaAnnouncements, QuestionsLecture & Discussion Scenarios sketching critiquesStoryboardsLecture & Discussion
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How to fill out personas scenarios amp

01
Start by gathering information about your target audience, such as their demographics, goals, and pain points.
02
Identify different personas based on the data gathered. Each persona should represent a specific segment of your target audience.
03
Create scenarios for each persona. A scenario is a detailed description of a specific situation or task that the persona might encounter.
04
Outline the persona's goals, actions, and potential challenges in each scenario.
05
Ensure that the scenarios cover a wide range of possible interactions and situations.
06
Make the scenarios realistic and relatable to the target audience.
07
Review and refine the scenarios based on feedback and insights from stakeholders or user research.
08
Use the personas scenarios to inform various aspects of your product development process, such as design, user testing, and marketing.

Who needs personas scenarios amp?

01
Product managers and marketers who want to better understand their target audience and tailor their strategies accordingly.
02
UX/UI designers who need insights into user behavior and motivations to create user-centered designs.
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Developers who want to build products that meet the specific needs and requirements of different user segments.
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Business analysts who need to analyze and interpret user data to make data-driven decisions.
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Startups and entrepreneurs who are in the early stages of product development and want to validate their assumptions about their target market.
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Companies that prioritize customer-centric approaches and want to foster empathy and understanding among their teams.
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Personas scenarios amp is a tool used to create fictional representations of target users to better understand their needs, goals, and behaviors.
Anyone involved in the design and development of a product or service that wants to ensure user-centered design.
To fill out personas scenarios amp, conduct research on your target users, create fictional personas based on the research, and develop scenarios that represent their goals and interactions.
The purpose of personas scenarios amp is to guide the design and development process by providing a clear understanding of the target users and their needs.
Information such as user demographics, goals, needs, behaviors, motivations, and pain points must be reported on personas scenarios amp.
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