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Product Photography Brief Company Name Website Email Phone AddressSocial MediaPreferred shoot dateReturn by date for productsSizes required (EG; full size high resolution and 600px wide web optimized)Placement
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How to fill out product photography brief

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How to fill out product photography brief

01
Start by providing clear instructions on the type of product you want to be photographed. This includes details like size, color, and any specific features that should be highlighted.
02
Specify the purpose of the product photography. Are you planning to use it for an e-commerce website, a catalog, or social media? This will help the photographer understand the style and format required.
03
Include any specific guidelines or requirements for the photography session. For example, if you have a particular brand identity, make sure to mention it so that the photographer can capture images in line with your brand's aesthetic.
04
Mention the key elements that should be emphasized in the photographs. Are there any unique selling points or specific angles that you want to showcase? Communicating these details will ensure that the photographer captures the essence of your product.
05
Provide examples or references of product photography that you like. This will give the photographer a better understanding of your preferences and the visual style you are looking for.
06
Specify the deadline for the project and any budget constraints that need to be considered.
07
Communicate any post-production requirements. Do you need the photographs to be edited or retouched? Make sure to mention these details in the brief.
08
Finally, provide contact information and any additional notes or instructions that might be helpful for the photographer.

Who needs product photography brief?

01
E-commerce businesses: Product photography briefs are essential for e-commerce businesses as they need high-quality images to showcase their products online.
02
Marketing agencies: Marketing agencies often work on behalf of various clients and need to provide accurate briefs to photographers to ensure the products are captured in the desired way.
03
Designers and creatives: Professionals in the design field who work on product packaging, advertisements, or promotional materials require briefs to ensure the visual assets align with the overall concept.
04
Manufacturers and retailers: To create effective marketing materials and product catalogs, manufacturers and retailers also need photography briefs to guide photographers in capturing accurate and appealing product images.
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A product photography brief is a document that outlines the specific requirements, goals, and details of a photoshoot for a product.
Typically, the marketing or advertising team along with the photographer or agency is responsible for creating and filing the product photography brief.
To fill out a product photography brief, include details such as product description, desired aesthetic, target audience, location, timeline, and any special requirements.
The purpose of a product photography brief is to provide clear guidelines and expectations for the photoshoot, ensuring that the end result meets the desired objectives.
Information such as product details, desired style, target audience, location, deadline, and any specific instructions or requirements should be included in a product photography brief.
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