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Brand Identity Guidelines December 2016ContentsIntroduction×3 Our story4Brand voiceDirection for language and tone6 8Visual elements12Grids×13 The foundation of our visual system14 Using grids15 Logo

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How to fill out brand voice

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Develop key messaging guidelines. Define the tone, language, and style of communication that reflects your brand's personality and resonates with your audience.

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Create a brand voice guide. Document all the details about your brand voice, including examples of how to write and communicate in the desired voice.

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What is brand voice?

Brand voice is the consistent expression of a brand's personality through communication.

Who is required to file brand voice?

Companies or organizations that want to define and maintain a consistent brand image.

How to fill out brand voice?

Brand voice can be filled out by creating brand guidelines that outline the tone, style, and messaging of the brand.

What is the purpose of brand voice?

The purpose of brand voice is to create a strong and recognizable brand identity that resonates with target audience.

What information must be reported on brand voice?

Brand voice typically includes brand values, tone of voice, key messaging, and visual identity guidelines.

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