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1BRAND GUIDELINES2Our BrandContents Our brand Tone of voice Logo Color Brand device Typography Photography Guides Icons ApplicationsVision Statement A world-class international university that supports

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How to fill out tone of voice

01

Identify your target audience and their preferences

02

Define your brand's personality and values

03

Choose the appropriate tone for your brand

04

Create a style guide for consistent use of tone

05

Craft clear and concise messaging

06

Use language that reflects your brand's personality

07

Consider the context and purpose of communication

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Ensure your tone is adapted across all channels

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Regularly review and update your tone of voice guidelines

Who needs tone of voice?

01

Companies and brands that want to establish a strong brand identity

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Businesses that aim to connect emotionally with their target audience

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Organizations that want to differentiate themselves from their competitors

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Marketing and advertising agencies

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Content creators and copywriters

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Start-ups and small businesses

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Public figures and influencers

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Non-profit organizations

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What is tone of voice?

Tone of voice refers to the way a brand communicates its message to its audience, including the style, language, and attitude used.

Who is required to file tone of voice?

Typically, marketing and communications teams within a company are responsible for developing and implementing a tone of voice.

How to fill out tone of voice?

To fill out a tone of voice, companies should consider their brand personality, target audience, and communication goals.

What is the purpose of tone of voice?

The purpose of tone of voice is to create consistency in messaging, build brand identity, and connect with the target audience.

What information must be reported on tone of voice?

Information reported on tone of voice may include brand values, key messaging points, and guidelines for language and tone.

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