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Inform. Engage. Advance.TRENTON BRAND GUIDEUpdated December 2014Penton Brand Maidenform. Engage. Advance. At Benton, our brand represents who we are, the services we provide and the value we offer.
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Step 1: Familiarize yourself with the purpose and guidelines of the Penton brand guide.
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Step 2: Gather all the necessary information and materials needed to fill out the brand guide.
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Step 3: Start with the basic information section, including company name, logo usage, and tagline.
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Step 4: Proceed to the color palette section and accurately represent the approved brand colors.
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Step 5: Fill out the typography section with the specified fonts and their usage guidelines.
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Step 6: Move on to the imagery section and ensure proper usage and guidelines for visuals.
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Step 7: Complete the tone of voice section, explaining the desired brand personality in written communication.
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Step 8: If applicable, provide information on additional elements such as icons, patterns, or illustrations.
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Step 9: Review the filled-out brand guide for accuracy and adherence to the provided guidelines.
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Step 10: Submit the completed brand guide to the relevant department or individual responsible for its management.

Who needs penton brand guide?

01
Marketing teams and departments who want to maintain consistent brand identity.
02
Designers involved in creating branded materials and assets.
03
Content creators responsible for writing and communicating on behalf of the brand.
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New employees or team members who need to understand and follow the brand guidelines.
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External agencies or partners involved in brand collaborations or promotions.
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Penton brand guide is a document that outlines the branding guidelines and standards for the Penton company.
All employees and external stakeholders involved in branding and marketing activities for Penton are required to follow the guidelines outlined in the brand guide.
The Penton brand guide can be filled out by following the instructions and templates provided in the document. It is important to adhere to the guidelines set forth in order to maintain brand consistency.
The purpose of the Penton brand guide is to ensure consistency and coherence in all branding and marketing materials associated with the Penton company. It serves as a reference for all stakeholders to follow when creating branded content.
The Penton brand guide may include information such as logo usage guidelines, color palettes, typography rules, tone of voice, and brand messaging. It may also include specifications for various marketing materials.
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