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Advertiser Checklist for SuccessMatched Audiences: Website Retargeting In Campaign Manager, begin by clicking Tools Matched Audiences. Set up your Insight Tag A website can only have one Insight Tag
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How to fill out matched audiences

01
To fill out matched audiences, follow these steps:
02
Log in to your advertising platform where you manage your campaigns.
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Navigate to the section for audience management or audience targeting.
04
Look for the option to create a new audience or import an existing one.
05
Select the option to create a matched audience.
06
Specify the criteria or attributes for your matched audience. This can include demographic information, interests, behaviors, or keywords.
07
Save your matched audience and give it a relevant name for easy reference.
08
Use the matched audience in your advertising campaigns to target your ads to specific individuals who match the defined criteria.

Who needs matched audiences?

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Matched audiences are beneficial for:
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- Marketers looking to reach a specific and highly relevant audience for their products or services.
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- Businesses aiming to retarget their existing customers or website visitors with personalized advertising messages.
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- Advertisers seeking to increase their ad campaign performance by reaching people who have shown similar interests or behaviors as their best customers.
05
- Brands wanting to target their competitors' customers or audiences to gain market share.
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- Companies interested in refining their advertising strategies by targeting specific demographics, such as age, gender, location, or interests.
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Matched audiences are groups of individuals who have been identified as having similar characteristics or interests.
Companies and organizations that use matched audiences for advertising or marketing purposes are required to file this information.
Matched audiences can be filled out by collecting data on individuals through various sources and grouping them based on specific criteria.
The purpose of matched audiences is to target specific groups of individuals with relevant advertising or marketing campaigns.
Information such as demographic data, interests, and behaviors of individuals must be reported on matched audiences.
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