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27Sample: Video Campaign Design Resource 2.5Fall Video Campaign Design Charles Plafond and Stewardship Commission (campaign)Seth Reese (communications)Michelle Turin (support) and David Rote and Chris
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Video campaign design is the process of creating and planning a video advertisement strategy to achieve specific marketing goals.
Companies or individuals running video advertising campaigns are required to file video campaign design.
To fill out video campaign design, one must provide detailed information about the campaign objectives, target audience, budget, creative ideas, and distribution channels.
The purpose of video campaign design is to effectively communicate brand messages, increase brand awareness, and drive desired actions from the target audience.
Information such as campaign objectives, target audience demographics, ad messaging, creative concepts, budget allocation, and performance metrics must be reported on video campaign design.
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