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Psychologically Targeted Persuasive Advertising and Product Information in e-commerce Time SaariNiklas RavajaJari Learn. I.N.D. Lab/COIR, Helsinki School of Economics and Helsinki Institute for Information
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How to fill out psychologically targeted persuasive advertising

01
Identify your target audience: Understand who your audience is and what motivates them.
02
Understand their pain points: Determine the problems or challenges your target audience faces and how your product or service can provide a solution.
03
Craft a strong value proposition: Clearly communicate the benefits of your product or service and how it solves your target audience's pain points.
04
Create compelling messaging: Develop persuasive copy and visuals that resonate with the emotions and desires of your target audience.
05
Use social proof: Highlight testimonials, case studies, or endorsements from satisfied customers to build trust and credibility.
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Implement a call-to-action: Clearly guide your audience on what action you want them to take, such as making a purchase or subscribing to your newsletter.
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Measure and iterate: Track the effectiveness of your psychologically targeted persuasive advertising campaigns and make adjustments based on the data gathered.

Who needs psychologically targeted persuasive advertising?

01
Businesses aiming to increase their sales and revenue
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Marketing professionals looking to influence consumer behavior
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Entrepreneurs launching new products or services
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Startups trying to gain a competitive edge
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Non-profit organizations seeking to raise awareness and funds
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Politicians and political campaigns aiming to persuade voters
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Individuals or brands promoting personal development or coaching services
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Psychologically targeted persuasive advertising is a marketing strategy that uses psychological tactics to tailor advertisements to specific individuals or groups in order to influence their purchasing decisions.
Companies and advertisers who use psychologically targeted persuasive advertising are required to file with regulatory bodies and disclose their tactics.
Psychologically targeted persuasive advertising can be filled out by providing details on the targeted audience, the psychological tactics used, and the intended outcomes.
The purpose of psychologically targeted persuasive advertising is to influence consumer behavior and increase sales by appealing to individuals' emotions, desires, and behaviors.
Information that must be reported includes target audience demographics, psychological tactics employed, and expected results.
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