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WWW.pwc.com.social Media Audit September 20, 2017Tahir SharifCatching the digital wave of changeAgendaWhat is social media? Risk1 How to Audit Social Media5Examples2Governance and audit strategy34Questions
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What is social media audit?
Social media audit is a process of reviewing and evaluating a brand's social media presence and performance.
Who is required to file social media audit?
Social media audit is typically required for businesses and organizations that actively use social media for marketing and communication purposes.
How to fill out social media audit?
To fill out a social media audit, you need to gather data on your social media accounts, analyze the performance metrics, and create a report outlining your findings and recommendations.
What is the purpose of social media audit?
The purpose of a social media audit is to assess the effectiveness of a brand's social media strategy, identify areas for improvement, and optimize social media performance.
What information must be reported on social media audit?
Key information to include in a social media audit report typically includes follower demographics, engagement metrics, content performance, and competitor analysis.
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