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Samoa University of Applied Sciences Faculty of Business Administration, Lappeenranta Degree Program in International BusinessAleksandra IlinaSocial Media Marketing Strategies for Customer Retention
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Social media marketing strategies are plans and techniques used by businesses to promote their products or services on social media platforms in order to reach and engage with their target audience.
Any business or individual who is actively using social media for marketing purposes is required to have social media marketing strategies in place.
Social media marketing strategies can be filled out by outlining the goals, target audience, content calendar, platforms to be used, and key performance indicators for measuring success.
The purpose of social media marketing strategies is to increase brand awareness, drive website traffic, generate leads, and ultimately increase sales through the use of social media platforms.
Information that must be reported on social media marketing strategies includes the objectives, target audience demographics, content strategy, platform selection, budget allocation, and performance metrics.
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