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Bulletin NUMBER: 20084 TO: All Freddie Mac Sellers and ServicersAugust 15, 2008SUBJECTS Both selling and Servicing requirements are amended in this SingleFamily Seller/Service Guide (Guide) Bulletin. With
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How to fill out both selling and servicing:

01
Identify your target market: Before you can effectively sell and service a product, you need to identify who your target customers are. Conduct market research to understand their needs, preferences, and behaviors.
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Develop a sales strategy: Create a plan on how you will sell your products or services. This may include setting sales goals, determining pricing strategies, designing promotional campaigns, and identifying sales channels.
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Continuously monitor and analyze sales performance: Regularly assess your sales performance to identify areas that need improvement. Track key performance indicators such as conversion rates, revenue, average order value, and customer satisfaction. Use these insights to make data-driven decisions and optimize your sales and service efforts.

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Startups: Startups usually operate in highly competitive markets and need to actively sell their products or services while simultaneously providing exceptional customer service to gain a competitive edge and establish a solid reputation.
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Both selling and servicing refers to the act of selling a product or service to customers and providing after-sales support or maintenance for those products or services.
Businesses or individuals who engage in selling products or services and also provide post-sale support or maintenance are required to file both selling and servicing.
Both selling and servicing can be filled out by documenting all sales transactions, customer interactions, and any maintenance or support provided in a detailed report or record.
The purpose of both selling and servicing is to ensure that customers receive quality products or services along with adequate support and maintenance to meet their needs and expectations.
Information such as sales data, customer interactions, support or maintenance activities, and any relevant documentation must be reported on both selling and servicing.
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