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Bulletin NUMBER: 200922 TO: Freddie Mac Sellers and ServicersAugust 20, 2009SUBJECTS Both selling and Servicing requirements are amended with this SingleFamily Seller/Service Guide (Guide) Bulletin. With
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How to fill out both selling and servicing:

01
Understand the product or service: It is important to have a deep understanding of the product or service you are selling and servicing. This includes knowing its features, benefits, and any potential challenges or limitations.
02
Develop effective selling skills: Enhance your selling skills by learning effective techniques, such as active listening, building rapport, and identifying customer needs. This will help you successfully sell the product or service to potential customers.
03
Establish a customer-centric approach: To excel in both selling and servicing, prioritize the needs and satisfaction of your customers. This involves providing personalized solutions, addressing concerns promptly, and continuously improving customer experience.
04
Train on product/service knowledge: Stay updated with any changes or updates in the product or service you are selling and servicing. Regular training sessions and workshops can ensure that you are well-equipped to handle customer inquiries and troubleshoot issues effectively.
05
Communicate and collaborate with the sales team: Collaboration between the selling and servicing teams is crucial for seamless customer experience. Maintain open lines of communication with the sales team to understand customer requirements, sales trends, and any specific challenges they may have encountered.
06
Follow-up and follow-through: After the sale, it is important to follow up with customers to ensure their satisfaction and address any post-sales concerns. Timely and effective follow-up demonstrates your commitment to providing excellent service and fosters long-term customer relationships.

Who needs both selling and servicing:

01
Small business owners: Small business owners often have to wear multiple hats and take on various roles within their company. Being able to sell their products or services while also ensuring excellent customer service is crucial for their success.
02
Sales professionals: Sales professionals who handle key accounts or develop long-term relationships with clients need to be skilled in both selling and servicing. They should have the ability to identify opportunities for upselling or cross-selling while providing exceptional service to retain existing customers.
03
Customer service representatives: Customer service representatives often have the responsibility of upselling or providing solutions to customers who reach out with inquiries or complaints. Having a balance of selling and servicing skills enables them to handle customer interactions more effectively and increase customer satisfaction.
Overall, anyone involved in the sales and customer service process, whether it be business owners, sales professionals, or customer service representatives, can benefit from mastering both selling and servicing techniques. This comprehensive approach leads to increased customer satisfaction, loyalty, and ultimately, business growth.
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Both selling and servicing refers to the act of selling a product or service to a customer, as well as providing ongoing support and maintenance for that product or service.
Businesses that engage in both selling and servicing of products or services are required to file both selling and servicing reports.
Both selling and servicing reports can be filled out online through the designated platform provided by the governing body.
The purpose of both selling and servicing is to ensure transparency and accountability in the sales and service process, as well as to track customer satisfaction and product performance.
Information such as sales transactions, customer feedback, maintenance records, and any service requests must be reported on the both selling and servicing reports.
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