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SECTION TITLE103/16Brand GuidelinesBRAND & VOICELOGOCOLORHOMETYPOGRAPHYVISUALSPRINT & DIGITALCONTENTS2Brand & Voice What is a brand?.......................................... 3 Brand voice...................................................
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Brand amp voice is the way in which a company communicates its brand identity and messaging through various channels.
Companies or organizations that have a brand identity and messaging strategy are required to file brand amp voice.
Brand amp voice can be filled out by providing detailed information on the company's brand identity, messaging strategy, and communication channels.
The purpose of brand amp voice is to ensure consistency in how a company's brand is communicated to its target audience.
Information such as brand messaging, target audience, communication channels, and brand guidelines must be reported on brand amp voice.
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