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Department of Industrial ManagementBRAND IDENTITY AND IMAGE IN B2B FACTORY AUTOMATION CONTEXTExaminers: Professor Hanna Antigen Professor Anne JalkalaTampere, 27.1.2014Mikko TuomaalaAuthor: Mike Tombola Title:

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What is brand identity and image?

Brand identity is how a company wants to be perceived by customers, while brand image is how the brand is actually perceived by customers.

Who is required to file brand identity and image?

Companies and organizations that want to establish a strong and consistent brand presence.

How to fill out brand identity and image?

Brand identity and image can be filled out by conducting market research, creating a brand style guide, and implementing consistent branding across all channels.

What is the purpose of brand identity and image?

The purpose of brand identity and image is to differentiate a company from its competitors, create brand recognition, and build customer loyalty.

What information must be reported on brand identity and image?

Information such as brand values, brand messaging, brand visuals, and brand positioning must be reported on brand identity and image.

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