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Culture and Brand Alignment Checklist Culture: The way things are done in an organization. While some cultures are consciously designed (think Southwest Airlines or Campos) many are in a default status.
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Culture and brand alignment is the process of ensuring that a company's internal culture reflects and supports its brand identity.
All employees and stakeholders of a company are required to be involved in the process of culture and brand alignment.
Culture and brand alignment can be filled out by conducting surveys, interviews, and assessments to understand the existing culture and how it aligns with the brand.
The purpose of culture and brand alignment is to create consistency and authenticity in how a company presents itself to its employees, customers, and other stakeholders.
Information such as core values, mission statement, employee behaviors, and brand messaging must be reported on culture and brand alignment.
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