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Culture and Brand Alignment Checklist
Culture: The way things are done in
an organization. While some cultures
are consciously designed (think
Southwest Airlines or Campos) many
are in a default status.
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What is culture and brand alignment?
Culture and brand alignment is the process of ensuring that a company's internal culture reflects and supports its brand identity.
Who is required to file culture and brand alignment?
All employees and stakeholders of a company are required to be involved in the process of culture and brand alignment.
How to fill out culture and brand alignment?
Culture and brand alignment can be filled out by conducting surveys, interviews, and assessments to understand the existing culture and how it aligns with the brand.
What is the purpose of culture and brand alignment?
The purpose of culture and brand alignment is to create consistency and authenticity in how a company presents itself to its employees, customers, and other stakeholders.
What information must be reported on culture and brand alignment?
Information such as core values, mission statement, employee behaviors, and brand messaging must be reported on culture and brand alignment.
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