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Audience Analysis Audience Segmentation Prof. Buena Teresina M. Repossession Objectives Define audience analysis Identify the purpose of audience analysis Describe the steps in audience analysis Explain
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Audience segmentation is the process of dividing a target audience into smaller groups based on certain characteristics or behaviors.
Companies or organizations conducting marketing campaigns or targeting specific demographics are required to file audience segmentation.
Audience segmentation can be filled out by analyzing customer data, demographics, psychographics, and behaviors to create different audience segments.
The purpose of audience segmentation is to tailor marketing strategies to specific groups of consumers, leading to more personalized and effective marketing campaigns.
Information such as customer demographics, behaviors, preferences, and purchase history must be reported on audience segmentation.
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