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Cognizant 2020 InsightsCMOs & CIOs: Aligning Marketing & IT to Elevate the Customer Experience In the digital world, customer expectations, as well as business models, continue to change. In this
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CMOS (Chief Marketing Officer) and CIOS (Chief Information Officer) aligning refers to the process of synchronizing marketing and technology strategies within an organization.
CMOs and CIOs are typically responsible for filing and overseeing the alignment process.
CMOs and CIOs can fill out the alignment document by assessing current strategies, identifying areas of synergy, and developing a plan for collaboration.
The purpose of aligning CMOs and CIOs is to ensure that marketing and technology efforts are aligned towards common goals and objectives.
Information such as current marketing strategies, technology infrastructure, budgets, and plans for collaboration must be reported on the CMOS and CIOS aligning document.
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