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Chapter 8 Search Marketing: SEO and Learning Objectives:By the time students complete this chapter they should be able to: Discuss the reasons why search marketing is so important. Explain the difference
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Search marketingseo, also known as search engine optimization (SEO) and pay-per-click (PPC), are strategies used to increase a website's visibility in search engine results.
Businesses or individuals who want to improve their online presence and attract more customers may choose to implement search marketingseo and ppc.
Search marketingseo and ppc require a combination of keyword research, content optimization, and paid advertising campaigns.
The purpose of search marketingseo and ppc is to drive organic and paid traffic to a website, resulting in higher visibility and potential conversions.
Key metrics such as website traffic, conversion rates, click-through rates, and return on investment (ROI) should be reported for search marketingseo and ppc.
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