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Psychological targeting as an effective approach to
digital mass persuasion
S. C. Matzo,1, M. Kaminski,2, G. Nave, and D. J. Stilled,2
Columbia Business School, Columbia University, New York City,
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What is psychological targeting as an?
Psychological targeting is the practice of delivering specific messages or content to individuals based on their psychological traits or characteristics.
Who is required to file psychological targeting as an?
Companies or organizations who use psychological targeting in their advertising or marketing strategies may be required to file relevant documents.
How to fill out psychological targeting as an?
The process of filling out psychological targeting documents may vary depending on the regulations set by the governing body.
What is the purpose of psychological targeting as an?
The purpose of psychological targeting is to increase the effectiveness of advertising or marketing efforts by tailoring content to specific psychological traits of the target audience.
What information must be reported on psychological targeting as an?
Information such as the psychological traits being targeted, the methods used for targeting, and the outcomes of the targeting efforts may need to be reported.
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