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Local Store Marketing Guidelines Overview The role of local store marketing is to support the growth of franchisee sales and profitability as well as strengthen local community ties. Local store marketing
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Local store marketing guidelines are a set of rules and recommendations provided by a company to help franchisees or individual store owners promote their business locally.
Franchisees or individual store owners are required to file local store marketing guidelines.
Local store marketing guidelines can be filled out by following the instructions provided by the company, typically involving details of marketing strategies and activities.
The purpose of local store marketing guidelines is to ensure consistency in branding and messaging across all store locations, and to help drive local sales and customer engagement.
Information such as marketing strategies, promotional activities, advertising campaigns, and budget allocation must be reported on local store marketing guidelines.
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