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UNL Theses, Dissertations, Professional Papers, and Capstones Summer 2011Hospitality Loyalty Program Effectiveness Evaluation Rubric Nazi Catania University of Nevada, Las VegasFollow this and additional
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The effectiveness of a hospitality loyalty program refers to how successful it is at retaining customers, driving revenue, and increasing customer satisfaction.
Hospitality businesses who have implemented a loyalty program are required to file the effectiveness report.
Filling out the effectiveness report involves analyzing data on customer retention, revenue growth, and customer feedback from the loyalty program.
The purpose of analyzing the effectiveness of a hospitality loyalty program is to make informed decisions on how to improve the program and better meet customer needs.
Information such as customer retention rates, revenue generated from the program, customer satisfaction scores, and any program improvements made.
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