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BRAND SEGMENTATION IN HOSPITALITY INDUSTRY Dodo Patricia Silvia, Universities Romano Americana, Abdul Exposition, 1B, Sector 1, Bucharest, 0722547662, Patricia×dodo×yahoo.com Pecan Ivana Cristina, Universities

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What is brand segmentation in hospitality?

Brand segmentation in hospitality refers to the process of dividing a hotel or resort brand into distinct segments based on criteria such as target market, pricing strategy, and brand positioning.

Who is required to file brand segmentation in hospitality?

Hospitality companies and hotel chains are required to file brand segmentation in order to effectively manage their brand portfolio and strategy.

How to fill out brand segmentation in hospitality?

Brand segmentation in hospitality can be filled out by conducting market research, analyzing customer preferences, and evaluating competitor positioning to determine the best segmentation strategy for the brand.

What is the purpose of brand segmentation in hospitality?

The purpose of brand segmentation in hospitality is to differentiate the brand offerings, target specific customer segments, and increase brand loyalty and profitability.

What information must be reported on brand segmentation in hospitality?

Information such as target market demographics, pricing tiers, market positioning, and competitive analysis must be reported on brand segmentation in hospitality.

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