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Display Advertising SpecificationCOPYDEADLINETuesday 12pmFULL PAGE (height x width)DOUBLE PAGE SPREADER:BLEED:TYPE:381 × 546 mm 389 × 552 mm 356 x 516mm381 x 273mm387 x 279mm356 x 248mmCOMPOSITE
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How to fill out display advertising specification

01
Start by gathering all the necessary information about your display advertising campaign, such as target audience, key message, and desired call-to-action.
02
Determine the ad formats and sizes that you want to use for your display ads. Common sizes include leaderboard, skyscraper, and rectangle.
03
Create compelling visuals for your display ads. This can include images, illustrations, or videos that effectively communicate your message.
04
Write engaging and concise copy for your display ads. The copy should capture the attention of your target audience and clearly convey the key message.
05
Include relevant branding elements, such as your logo and brand colors, to ensure consistency with your overall brand identity.
06
Provide clear instructions on the desired landing page where users will be directed when they click on your display ads.
07
Ensure that your display advertising specification complies with any guidelines or restrictions set by the publisher or advertising platform you will be using.
08
Review and proofread your display advertising specification to ensure there are no errors or inconsistencies.
09
Submit your display advertising specification to the relevant stakeholders or advertising platform for approval and implementation.
10
Monitor the performance of your display ads and make any necessary adjustments or optimizations based on the results.

Who needs display advertising specification?

01
Display advertising specifications are needed by advertisers, marketers, and creative teams who are planning to run display advertising campaigns.
02
These specifications help ensure that the display ads meet the requirements and guidelines of the advertising platform or publisher.
03
By following the display advertising specifications, advertisers can effectively communicate their message to the target audience and achieve their advertising goals.
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Display advertising specification typically includes the size, format, and other requirements for ads to be displayed on a website or digital platform.
It is typically filed by the advertiser or advertising agency responsible for creating and placing the ads.
Display advertising specifications are usually filled out according to the guidelines provided by the platform or website where the ad will be displayed.
The purpose of display advertising specification is to ensure that ads are properly formatted and meet the requirements of the platform or website where they will be displayed.
Information such as ad size, format, resolution, and any other requirements specified by the platform.
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