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XVIII Annual International Conference Proceedings; January 2017EMOTIONAL ADVERTISINGConnecting Brands with People Anchal Ashram Student Delhi School Of Professional Studies And Research Robin, DelhiAkshay
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How to fill out emotional advertising-connecting brands with

01
Identify the emotional values that your brand represents and want to convey through the advertising.
02
Research and understand your target audience to determine what emotions resonate with them and how your brand can connect with them.
03
Craft a compelling story or narrative that evokes the desired emotions and aligns with your brand identity.
04
Use visual elements, music, and language that elicit the intended emotional response from the audience.
05
Test and gather feedback from focus groups or surveys to gauge the effectiveness of your emotional advertising.
06
Continuously monitor and analyze the impact of your emotional advertising to make adjustments and improvements.
07
Measure key performance indicators such as brand awareness, brand affinity, and purchase intent to evaluate the success of your emotional advertising campaign.

Who needs emotional advertising-connecting brands with?

01
Brands that want to create a strong emotional connection with their target audience.
02
Companies looking to differentiate themselves in a competitive marketplace.
03
Businesses aiming to build long-term customer loyalty and increase brand affinity.
04
Startups or new brands seeking to establish a meaningful brand identity and resonate with their target audience.
05
Non-profit organizations trying to evoke empathy and drive action for a cause.
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Brands wishing to leave a lasting impression on consumers and be remembered.
07
Companies targeting niche or specific demographics where emotional appeal is crucial.
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Emotional advertising connects brands with consumers on a deeper emotional level.
Marketing teams or advertising agencies are typically responsible for creating and implementing emotional advertising campaigns for brands.
Emotional advertising can be filled out by crafting compelling stories, visuals, and messages that resonate with the target audience.
The purpose of emotional advertising is to create a strong emotional connection between the brand and consumers, leading to brand loyalty and increased sales.
Information such as campaign goals, target audience, messaging strategy, creative assets, and performance metrics should be reported on emotional advertising.
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