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Eastern Michigan UniversityDigitalCommons EMU Senior Honors ThesesHonors College2005Hidden Messages: Advertising and the Messages They Send to Society about Women Alyssa MichaelidesFollow this and
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Hidden messages advertising is a marketing technique where messages are embedded within other content in order to convey a hidden message to the audience.
Any company or individual using hidden messages in their advertising campaigns is required to file hidden messages advertising disclosures.
To fill out hidden messages advertising disclosures, one must clearly disclose the presence of any hidden messages in their advertising content.
The purpose of hidden messages advertising is to subconsciously influence the audience without their awareness, often by tapping into their emotions or beliefs.
The information that must be reported on hidden messages advertising disclosures includes the nature of the hidden messages and how they are integrated into the advertising content.
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