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2002:016 SPYMASTERS THESISCustomer Relationship Management Case studies of five Swedish CompaniesJOHAN JOHANSSON FREDRIC Prosocial Science and Business Administration Programs INTERNATIONAL BUSINESS
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What is customer relationship management case?
A customer relationship management case is a record of interactions with a customer, including details of communication, transactions, and any issues or complaints.
Who is required to file customer relationship management case?
Any business or organization that interacts with customers and wants to track and manage those interactions effectively.
How to fill out customer relationship management case?
Fill out the case with all relevant information, including customer contact details, a summary of interactions, any resolution or follow-up actions, and notes for future reference.
What is the purpose of customer relationship management case?
The purpose of a customer relationship management case is to improve customer satisfaction, streamline communication, and track the history of customer interactions for better service.
What information must be reported on customer relationship management case?
Information such as customer name, contact details, date of interaction, nature of issue or inquiry, actions taken, and any follow-up required.
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