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2002:016 SPYMASTERS THESISCustomer Relationship Management Case studies of five Swedish CompaniesJOHAN JOHANSSON FREDRIC Prosocial Science and Business Administration Programs INTERNATIONAL BUSINESS
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A customer relationship management case is a record of interactions with a customer, including details of communication, transactions, and any issues or complaints.
Any business or organization that interacts with customers and wants to track and manage those interactions effectively.
Fill out the case with all relevant information, including customer contact details, a summary of interactions, any resolution or follow-up actions, and notes for future reference.
The purpose of a customer relationship management case is to improve customer satisfaction, streamline communication, and track the history of customer interactions for better service.
Information such as customer name, contact details, date of interaction, nature of issue or inquiry, actions taken, and any follow-up required.
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