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CUSTOMER RELATIONSHIP MANAGEMENT A MAJOR ELEMENT OF THE COMPANY BUSINESS STRATEGY Associate Professor Nicole ta Russell Dmitri, Ph.D. Romanian American University 1B, Ezpoziiei Avenue, Sector 1, Bucharest
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Customer relationship management (CRM) is a strategy for managing all your company's relationships and interactions with customers and potential customers.
Anyone who is involved in managing customer relationships in a business or organization may be required to file customer relationship management.
Customer relationship management can be filled out using CRM software, which helps businesses organize customer data, track interactions, and manage relationships.
The purpose of customer relationship management is to improve customer relationships, streamline processes, and increase profitability.
Information such as customer contact details, purchase history, communication interactions, and any other relevant data related to customer relationships must be reported on customer relationship management.
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