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Available online at www.sciencedirect.comScienceDirect Process Economics and Finance 23 (2015) 926 9352nd GLOBAL CONFERENCE on BUSINESS, ECONOMICS, MANAGEMENT and TOURISM, 3031 October 2014, Prague,
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Online marketing communication is using digital channels such as websites, social media, email, and online advertising to promote products or services.
Businesses and individuals who are promoting products or services online are required to file online marketing communication.
Online marketing communication can be filled out by providing information about the product or service being promoted, the target audience, the digital channels being used, and any disclosures required by law.
The purpose of online marketing communication is to reach potential customers, increase brand awareness, drive traffic to websites, and ultimately generate sales.
Information that must be reported on online marketing communication includes the name of the product or service, any disclaimers or disclosures required by law, and contact information for the business or individual promoting the product or service.
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