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KEYWORDBASED ADVERTISING: FILLING IN FACTUAL VOIDS (GEICO v. Google) By Jacob Jacoby and Mark Stableman I. INTRODUCTION During the early days of the public use of the Internet, search engines served

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What is keyword-based advertising?

Keyword-based advertising is a form of online advertising where ads are targeted to users based on specific keywords or phrases that they enter into a search engine or other platforms.

Who is required to file keyword-based advertising?

Businesses and individuals who are running ad campaigns using keyword-based advertising are required to file keyword-based advertising reports.

How to fill out keyword-based advertising?

To fill out keyword-based advertising reports, businesses and individuals need to provide information on the keywords used, the ad campaigns run, and the results of those campaigns.

What is the purpose of keyword-based advertising?

The purpose of keyword-based advertising is to target potential customers who are searching for products or services related to specific keywords, increasing the chances of converting those users into customers.

What information must be reported on keyword-based advertising?

Information such as the keywords used, the effectiveness of the ad campaigns, and the return on investment must be reported on keyword-based advertising.

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