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RTB SpecificationVersion: Date:2.3 21July2014EFFECTIVE SEPTEMBER 2ND, 2014Provision of this Specification does not guarantee connection to the Bid Switch Platform and/or to any Supply Side Partners

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What is dsp initiated user matching?

DSP initiated user matching is a process where a Demand-Side Platform (DSP) matches user data with advertiser data to target specific audiences for digital advertising campaigns.

Who is required to file dsp initiated user matching?

DSPs or advertisers utilizing DSP for advertising campaigns are required to file dsp initiated user matching.

How to fill out dsp initiated user matching?

To fill out dsp initiated user matching, DSPs need to collect user data from their platform, match it with advertiser data, and ensure compliance with data privacy regulations.

What is the purpose of dsp initiated user matching?

The purpose of dsp initiated user matching is to allow advertisers to target specific audiences based on user data, increasing the effectiveness of digital advertising campaigns.

What information must be reported on dsp initiated user matching?

DSPs must report user data, advertiser data, matching criteria, and any data privacy compliance measures taken.

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