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United States of AmericaFEDERAL TRADE COMMISSION Washington, D.C. 20580Division of
Advertising PracticesMEMORANDUM
TO:Public RecordsOffice of the SecretaryFROM:Sallie SchoolsDivision of Advertising
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What is advertising practices?
Advertising practices refer to the methods and strategies used by businesses to promote their products or services.
Who is required to file advertising practices?
Certain businesses may be required to file advertising practices with regulatory bodies or advertising standards authorities.
How to fill out advertising practices?
Fill out advertising practices by providing details of the advertising campaigns, target audience, messaging, channels used, and any disclaimers or disclosures.
What is the purpose of advertising practices?
The purpose of advertising practices is to ensure that businesses adhere to ethical standards, truth in advertising laws, and regulations set forth by governing bodies.
What information must be reported on advertising practices?
Information that must be reported on advertising practices includes the content of the advertisement, target audience demographics, channels used, and any claims or guarantees made.
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