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Supplementary Information 2nd Quarter 2016Contents 1 Corporate Information Corporate Organization Chart Administrative Bodies Main Ratings Main Rankings Segmentation Strategy Grades Corporate Grades
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Segmentation strategy is a marketing technique that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target those segments effectively.
Businesses and organizations that have a marketing department or engage in marketing activities are typically required to develop and implement a segmentation strategy.
To fill out a segmentation strategy, you need to conduct market research to identify different segments of your target market, analyze their needs and preferences, and create tailored marketing strategies for each segment.
The purpose of segmentation strategy is to better understand and target different groups of consumers based on their unique characteristics and preferences, in order to increase customer satisfaction and loyalty, and ultimately drive sales and profitability.
Segmentation strategy typically includes information about the different market segments identified, their characteristics, needs, preferences, and the strategies developed to target each segment effectively.
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