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Voluntary Affirmative Marketing Agreement VAMA If your firm does business with HUD or participates in HUD or FHA programs federal law requires you to have an affirmative marketing plan for properties involved. Because the VAMA provides a comprehensive affirmative marketing program companies that are signatory to the VAMA may reference their signatory status in lieu of submitting these individual plans. Working with community groups to remove these barriers is one of the roles of the HBA. I...
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A voluntary affirmative marketing agreement is a document signed by a company or organization committing to promoting diversity and inclusion in their marketing and advertising efforts.
Companies and organizations that want to demonstrate their commitment to diversity and inclusion in their marketing practices are required to file a voluntary affirmative marketing agreement.
To fill out a voluntary affirmative marketing agreement, companies or organizations must provide information about their current marketing practices and outline their plans for promoting diversity and inclusion in future campaigns.
The purpose of a voluntary affirmative marketing agreement is to encourage companies and organizations to promote diversity and inclusion in their marketing efforts, ultimately leading to a more inclusive and representative advertising landscape.
Information that must be reported on a voluntary affirmative marketing agreement includes current marketing practices, plans for promoting diversity and inclusion, and any concrete steps taken towards these goals.
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