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A Typology of Commanding Strategies Suzanne B. Calculi, Saatchi×pacific.edu Abstract This presents a typology of cobranding (brand alliance) strategies. It reveals the complexity that is represented

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What is a typology of co-branding?

A typology of co-branding categorizes different types of co-branding strategies used by companies.

Who is required to file a typology of co-branding?

Companies engaged in co-branding partnerships are required to file a typology of co-branding.

How to fill out a typology of co-branding?

To fill out a typology of co-branding, companies need to provide information about their co-branding partnerships, including the types of strategies used.

What is the purpose of a typology of co-branding?

The purpose of a typology of co-branding is to provide insight into the different approaches companies take when partnering with other brands.

What information must be reported on a typology of co-branding?

Information such as the types of co-branding strategies used, the brands involved, and the outcomes of the partnerships must be reported on a typology of co-branding.

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