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Company G 3Year Marketing Plan Assessment Code: Task 318.1.50615 Student Name: Katie Gardner Student ID: 00024 Date: 8/9/12v. 201103Table of Contents Mission Statement ........................................................................................................................................
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A 3-year marketing plan is a detailed strategy outlining the company's marketing goals and activities for the next three years.
Companies or organizations that have marketing activities and initiatives are required to file a 3-year marketing plan.
To fill out a 3-year marketing plan, companies need to assess their current market position, set clear objectives, develop strategies, allocate resources, and establish metrics for measuring success.
The purpose of a 3-year marketing plan is to provide a roadmap for the company's marketing efforts, align marketing activities with business goals, and maximize the return on investment in marketing initiatives.
A 3-year marketing plan must include an analysis of the market, target audience, competitive landscape, marketing strategies, budget allocation, and key performance indicators (KPIs) for measuring success.
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