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Brands, Mascots and Children A Qualitative approach Ana Filip Beiro1 Paulo de Lencastre2 Pedro Dionsio31Assistent of Marketing from Porto University, Brand Studies Group UCP email: Ararat×FEP.up.pt, Address,
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Brands mascots and children are needed by companies or organizations that want to create a brand identity for their products or services. These mascots and characters help in creating a visual representation and association with the brand, making it more memorable and recognizable to the target audience. Additionally, mascots and children can be used in marketing and advertising campaigns to create a strong brand presence and connect with potential customers.
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Brands mascots and children are characters or figures used by companies to represent their brand and appeal to a younger audience.
Companies that use mascots or characters to promote their brand to children are required to file brands mascots and children.
To fill out brands mascots and children, companies must provide information about the mascots or characters used, the target audience, and any marketing strategies aimed at children.
The purpose of brands mascots and children is to create brand recognition and loyalty among children, who are often influenced by characters and mascots.
Companies must report information about the mascots or characters used, any advertising or marketing campaigns targeting children, and any data collection practices involving children.
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