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BRANDING & IDENTITY GUIDELINES v1.0 SEPTEMBER 2013 REPLACES BRANDING REFERENCE v4.0PRIMARY Soothe primary logo is a lockup consisting of both the NYU Stern and Urbanization Project logos. Use this
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How to fill out branding amp identity guidelines

01
Start by understanding your brand and its values. This will help you create guidelines that are aligned with your brand's identity.
02
Identify the key elements of your brand, such as logo, color palette, typography, and imagery. Document these elements in the guidelines.
03
Define the proper usage and placement of your logo. Specify the minimum size, clear space requirements, and acceptable variations of the logo.
04
Determine the color palette for your brand. Provide specific color codes or Pantone numbers for consistency.
05
Establish guidelines for typography, including font choices, sizes, and styles for different types of content.
06
Specify the preferred imagery and photography style for your brand. This may include the types of images to be used, filters or effects, and any restrictions.
07
Outline the tone of voice and writing style to be used in your brand's communications. This helps maintain consistency in messaging.
08
Include examples and visual references to illustrate each guideline. This makes it easier for others to understand and follow the guidelines.
09
Regularly review and update your branding and identity guidelines to ensure they stay relevant and aligned with your brand's growth and evolution.
10
Educate and train your team members and stakeholders on the guidelines to ensure proper implementation across all brand touchpoints.

Who needs branding amp identity guidelines?

01
Companies and organizations that want to establish a strong and consistent brand presence in the market.
02
Startups and new businesses that are creating their brand identity from scratch.
03
Marketing and creative teams responsible for maintaining brand consistency across various channels and platforms.
04
Design agencies and freelancers working on branding projects for clients.
05
Franchise businesses that need to maintain consistent branding across multiple locations.
06
Non-profit organizations that want to create a recognizable and trustworthy brand image.
07
Any individual or entity that wants to build a strong and cohesive brand identity.
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Branding and identity guidelines are a set of rules and standards that define how a company's brand should be presented in order to maintain consistency and recognition.
Companies and organizations that want to ensure consistency in the use of their brand assets and messaging are required to file branding and identity guidelines.
Branding and identity guidelines can be filled out by outlining the rules for logo usage, color palette, typography, and tone of voice that should be followed in all brand communications.
The purpose of branding and identity guidelines is to ensure that a company's brand is consistently represented across all marketing materials and communications, reinforcing brand recognition and loyalty.
Branding and identity guidelines typically include rules for logo usage, color codes, font styles, tone of voice, and examples of correct and incorrect brand applications.
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