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Appendix J
Media usageUsing the Cardinal Health logo
for media professionals Cardinal Health logo is
trademarked worldwide to
ensure legal protection.
Always use official master
art for our logo never
recreate
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Start by gathering all the necessary information such as the media platform or channel being used, the date and time of usage, and the purpose of media usage.
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Who needs media usage?
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What is media usage?
Media usage refers to the tracking and reporting of how different types of media, such as TV, radio, and online platforms, are being utilized for advertising or communication purposes.
Who is required to file media usage?
Media agencies, advertising firms, and companies that use various forms of media for promotional or communication activities are typically required to file media usage reports.
How to fill out media usage?
Media usage is typically filled out by providing details on the types of media used, the content of the advertisements or communication, the target audience, the duration of the campaign, and any other relevant information.
What is the purpose of media usage?
The purpose of media usage is to track and measure the effectiveness of media campaigns, understand audience engagement, and assess the return on investment for advertising or communication activities.
What information must be reported on media usage?
Media usage reports typically include details on the types of media used, the content of the advertisements, target audience demographics, campaign duration, budget spent, and any other relevant information.
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