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Style guidecontentspage 31.0 1.1 1.2The Brand Primary Logo Positioning Statement01. 03. 05.8.0 8.1 8.2Signage Building Signage Car Signage59. 61. 63.2.0 2.1 2.2 2.3 2.4 2.5 2.6Colour Primary Palette

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How to fill out positioning statement

01

Start by clearly defining your target audience.

02

Identify your unique selling proposition or key differentiators.

03

Craft a concise and memorable statement that captures your brand's essence.

04

Make sure your positioning statement aligns with your brand's values and goals.

05

Test your positioning statement with your target audience to gather feedback and make necessary adjustments.

06

Incorporate your positioning statement into your marketing materials and communications.

Who needs positioning statement?

01

Any company or organization that wants to differentiate itself from competitors and communicate its unique value to customers needs a positioning statement.

02

Startups that are entering a crowded market and need to establish a strong brand identity.

03

Established businesses that are rebranding or launching a new product/service.

04

Marketing and advertising agencies that help clients define their brand positioning.

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What is positioning statement?

A positioning statement is a concise description of a company's target market, unique value proposition, and key messages that differentiate it from competition.

Who is required to file positioning statement?

Companies or organizations looking to establish a strong brand identity and communicate effectively with their target audience are required to file a positioning statement.

How to fill out positioning statement?

To fill out a positioning statement, one should first identify their target audience, understand their competitors, determine their unique selling points, and craft a statement that effectively conveys their brand's value.

What is the purpose of positioning statement?

The purpose of a positioning statement is to clearly communicate what a company stands for, who they serve, and how they are different from their competitors.

What information must be reported on positioning statement?

A positioning statement typically includes a target market description, unique value proposition, key messages, and competitive differentiators.

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